Finding the Perfect Makeup Artist

Delcina Brown
April 24, 2024

Finding the perfect makeup artist for a special occasion can transform your experience, making you look and feel your best. Whether it's for a wedding, a photoshoot, or any other significant event, the right makeup artist can make a huge difference. Here's a guide to help you navigate the process of finding the best makeup artist for your needs.

Lauren Lee Photography

1. Define Your Style and Preferences

Before embarking on the search for a makeup artist, having a clear vision of the look you desire is fundamental. This initial step is more than just a preference; it's about finding a style that resonates with your personality, complements your features, and enhances your confidence. Here's how to approach this important phase:

  1. Self-Reflection on Personal Style: Start with introspection. Consider your everyday makeup style and what makes you feel most confident. Do you lean towards minimalism, or do you revel in bold expressions? Your event makeup should be an elevated reflection of your personal style.
  2. Exploring Platforms like Instagram and Pinterest: These social media platforms are treasure troves for inspiration. You can find a myriad of looks ranging from understated elegance to high glamour. Create a mood board or save images that appeal to you. Pay attention to specific elements like eye makeup, lip colors, and overall aesthetics.
  3. Diving into Beauty Blogs and Vlogs: Beauty bloggers and vloggers often experiment with various looks and share tips and trends. Watching tutorials can give you insights into what goes into creating certain styles and whether they align with your taste and the occasion.
  4. Considering the Event and Venue: The nature of the event and the venue plays a significant role in determining your makeup style. A daytime, outdoor event might call for a more natural, light look, while an evening gala might warrant something more dramatic or glamorous.
  5. Drawing Inspiration from Celebrities and Red-Carpet Looks: Celebrities often have access to top makeup artists and showcase trendsetting looks. Browse through red-carpet images or magazine features for inspiration, noting what appeals to you in terms of makeup style.
  6. Understanding Your Comfort Zone: While it’s great to explore different looks, it’s important to stay within a range where you feel comfortable and yourself. Makeup should enhance your natural beauty, not disguise it.
  7. Experimenting on Your Own: If you’re comfortable with makeup, try replicating some looks at home. This hands-on approach can help you understand what colors and styles suit you best and what you feel most confident in.
  8. Factoring in Wardrobe and Accessories: Consider how your makeup will complement your outfit and accessories. For instance, if your attire is elaborate, you might want a more subdued makeup look, or vice versa.
  9. Seeking Professional Advice: Don’t hesitate to consult with a professional makeup artist during this exploratory phase. They can provide valuable advice on what styles and colors would suit your features, skin tone, and the event.
  10. Reflecting on Past Experiences: Think back to previous occasions where you had professional makeup done. What did you like or dislike about those experiences? This reflection can guide your current choices.

By thoroughly exploring and understanding your desired makeup style, you not only simplify the process of finding the right artist but also ensure that the final look aligns perfectly with your vision, enhancing your overall presence and confidence at your event.

Susie Marie Photo

2. Start Searching Early

Starting your search early for a makeup artist, especially for milestone events like weddings, is a strategic move that can significantly enhance your experience and ensure you secure the best professional for your needs. Here's why an early start is so important and how it benefits you:

  1. High Demand for Top Artists: Exceptional makeup artists, especially those known for their work in weddings or special events, are in high demand. They often get booked months in advance, especially during peak wedding seasons. Beginning your search early increases your chances of securing your preferred artist for your date.
  2. Time to Research and Compare: An early start allows ample time to thoroughly research and compare different makeup artists. You can dive deep into their portfolios, read reviews, and possibly even attend bridal shows or makeup events where you can meet multiple artists in person.
  3. Avoiding Last-Minute Stress: The closer you get to the event, the more stressful and busy the planning becomes. Securing a makeup artist well in advance means one less thing to worry about. It also ensures you’re not making a hasty decision due to time constraints.
  4. Coordinating with Other Vendors: For events like weddings, your makeup artist’s schedule will need to align with other vendors (like photographers, hairstylists, and event planners). An early commitment from your makeup artist makes coordinating these schedules much easier.
  5. Planning for Group Bookings: If you require makeup services for a group (like bridesmaids or family members), starting early helps in coordinating everyone’s needs and ensuring the artist can accommodate the entire party.
  6. Peace of Mind: Knowing you have booked a makeup artist whose work you admire and trust brings peace of mind. You can focus on other aspects of your event, confident that your makeup will be handled professionally.

In essence, an early start in your search for a makeup artist not only secures you a talented professional but also ensures a smoother, more enjoyable planning process. It allows for careful decision-making, thorough preparations, and ultimately contributes to a more relaxed and enjoyable event experience.

Caroline Eliza

3. Seek Recommendations and Check Google Reviews

Word-of-mouth recommendations and online reviews are invaluable resources when searching for a professional makeup artist. They provide insights from people who have firsthand experience with the artists' services, which can be incredibly helpful in making your decision. Here’s a deeper look into why these sources of information are so beneficial:

  1. Trust in Personal Recommendations: When friends, family, or colleagues recommend a makeup artist, it’s based on their personal experience and satisfaction with the service. Such recommendations are often more trustworthy than anonymous online reviews because they come from a known and reliable source. Ask about specific aspects of their experience, like the artist's professionalism, skill, punctuality, and how well the makeup lasted.
  2. Real-World Experiences: Personal recommendations provide real-world accounts of what to expect. Your acquaintances can share details about the artist's demeanor, working style, and how they handled any challenges. This insight can be far more telling than a simple rating or portfolio.
  3. Leveraging Online Reviews: Online platforms like Google Reviews offer a broader range of opinions and can highlight consistent strengths or issues with an artist's service. Look for comments on their expertise, customer service, and the overall satisfaction of clients.
  4. Understanding Patterns in Reviews: While evaluating online reviews, look for patterns. If multiple reviews highlight a particular strength (like exceptional bridal makeup or outstanding durability in different weather conditions), it’s likely a reliable indicator of the artist's skills. Similarly, recurring negative comments can be a red flag.
  5. Balancing Positive and Negative Reviews: It’s important to balance positive and negative reviews. No artist will have a perfect record, but how they handle less-than-perfect reviews can be telling. Look for responses from the artist to negative feedback - are they professional and solution-oriented?
  6. Recent Reviews for Current Insights: Pay attention to the dates of reviews. Recent reviews are more indicative of the makeup artist's current service level and skill. This is particularly important as professionals grow and improve over time.
  7. Diversity of Clients in Reviews: Assess the diversity of clients in the reviews. Reviews from a wide range of clients (in terms of age, skin type, event type) can indicate the artist's versatility and ability to cater to different needs.
  8. Detailed Experiences Over Star Ratings: While star ratings give a quick overview, the real value lies in detailed reviews. Look for reviews that provide specifics about what made the service outstanding or areas where it fell short. These specifics can help you determine if the artist aligns with your needs and expectations.
  9. Cross-Referencing with Social Media: Cross-reference reviews with the artist's social media profiles and portfolios. Sometimes, clients post their own photos and experiences, providing a more comprehensive view of the artist’s work.
Aster and Olive Photography

4. Review Their Portfolio

Evaluating a makeup artist’s portfolio is a critical step in choosing the right professional for your needs. A portfolio is more than a collection of images; it’s a testament to the artist's skill, versatility, and adaptability. Here's what to focus on when reviewing a portfolio and why each aspect is important:

  1. Range of Styles: A diverse portfolio showcasing a variety of makeup styles – from natural to glamorous, vintage to modern – indicates the artist's versatility. Look for different makeup applications (such as bridal, editorial, theatrical) to see how the artist adapts their technique to various demands.
  2. Diversity in Skin Tones: An adept makeup artist can work effectively across a spectrum of skin tones. Their portfolio should include examples of work on a wide range of complexions. This diversity demonstrates their understanding of how different products and colors perform on various skin types.
  3. Work on Different Ages: See if the portfolio includes clients of various ages. Working skillfully with different age groups requires an understanding of how to accentuate features while addressing concerns like fine lines or skin texture. An artist skilled in this area can create age-appropriate looks that are flattering and enhance natural beauty.
  4. Before-and-After Photos: Before-and-after shots are incredibly revealing. They not only show the artist's transformative ability but also demonstrate how they enhance and highlight each individual's best features. These comparisons can give you insights into the artist's technique and the impact of their work.
  5. Adaptability to Different Settings: Look for examples of work done in various settings – indoors, outdoors, under different lighting conditions. This shows the artist's ability to create looks that hold up in different environments and photograph well under various lighting.
  6. Attention to Detail: Examine the details in each image. Look at the blending of makeup, the precision in application, and the overall finish. These details indicate the artist's attention to quality and finesse in their work.
  7. Consistency in Quality: While diversity is important, consistency in the quality of work across various styles and subjects is equally vital. Consistent quality demonstrates professional expertise and reliability.
  8. Feedback and Testimonials: If available, read client testimonials and feedback. These can provide additional context to the portfolio images and give you a sense of the artist’s reputation and client satisfaction.
  9. Updated Work: Ensure the portfolio is up-to-date. Recent work reflects the artist's current skills and shows that they are actively evolving and keeping up with industry trends.
  10. Personal Style vs. Client Requests: Finally, differentiate between the artist's personal style and work that caters to client requests. An artist who can step outside their personal aesthetic to meet client needs is likely to be more adaptable and client-focused.

Reviewing a portfolio with a critical eye helps you gauge if the makeup artist is a good fit for your specific needs and aesthetic preferences. It’s a window into their professional journey and an indicator of what they can bring to your special occasion. Remember, the right makeup artist for you is someone whose past work resonates with your vision and expectations.

Amy Ann Photography

5. Evaluate Professional Background

When selecting a makeup artist, their professional background plays a crucial role in determining their expertise and suitability for your needs. Professional training can be a significant asset, but real-world experience and innate talent often provide a more comprehensive insight into an artist’s capabilities. Here’s why you should consider their credentials, experience, and diversity in their professional history:

  1. Assessing Professional Training: Formal education in makeup artistry can provide a solid foundation in the basics of makeup, skin science, color theory, and hygiene practices. If an artist has undergone professional training, it can be reassuring as it suggests a dedicated approach to their craft. Check if they have certifications or have studied at recognized makeup schools.
  2. Valuing Real-World Experience: Often, the practical experience gained in the field is more telling than formal education. Artists who have worked in various settings, such as bridal, fashion, theater, or film, bring a practical understanding of how different products perform under different conditions (like lighting and weather). This experience enables them to create looks that are both beautiful and long-lasting.
  3. Diverse Industry Exposure: Makeup artists who have experience in diverse areas of the beauty industry, such as fashion shows, editorial shoots, or media, often have a broader skill set. They are more likely to be familiar with current trends, innovative techniques, and unique styles. Such diversity can enrich your experience, offering creative and contemporary looks.
  4. Adaptability and Versatility: With a varied professional history, an artist is more likely to be adaptable and versatile. They can cater to a wider range of styles and preferences, adjusting their techniques to suit different skin types, ages, and personal styles.
  5. Portfolio as a Reflection of Experience: An artist’s portfolio often reflects their journey and growth in the industry. Look for a portfolio that showcases a range of styles and techniques. This variety indicates a rich experience and a capability to handle diverse client needs.
  6. Networking and Resource Access: Experienced makeup artists usually have extensive networks within the beauty and fashion industries. They often have access to high-quality products and resources, which can be advantageous, especially for specialized makeup needs.
  7. Staying Current with Trends and Techniques: A makeup artist actively working in various facets of the industry is likely to be up-to-date with the latest trends, products, and techniques. This knowledge is crucial for a modern and stylish look.
  8. Understanding Client Relations: Experience also hones an artist's ability to understand and communicate with clients effectively. Experienced artists are often better at interpreting your vision, offering suggestions, and ensuring a comfortable experience.

6. Communication Is Crucial

Effective communication is a cornerstone of any successful relationship, especially when it comes to working with a makeup artist for an important event. When you first reach out to a potential makeup artist, their communication style can give you important clues about what it would be like to work with them. Here’s what to look for and why it matters:

  1. Promptness in Response: Notice how quickly the artist responds to your initial inquiry. A prompt reply not only reflects their professionalism but also their commitment to potential clients. This can be particularly reassuring if you need to communicate urgent details or last-minute changes in the future.
  2. Clarity and Detail in Communication: Evaluate the clarity of the information provided. A professional should be able to articulate their services, pricing, availability, and any other pertinent details clearly. Misunderstandings due to vague or ambiguous communication can lead to disappointments or logistical issues later.
  3. Professionalism: Professionalism isn’t just about being business-like; it’s also about being courteous and respectful in interactions. Note if the artist addresses your questions respectfully and whether their overall demeanor is pleasant and accommodating.
  4. Understanding and Respect for Your Preferences: A good makeup artist should be willing to listen to your ideas and preferences. They should show interest in your vision for the event and offer suggestions that align with your desires, rather than imposing their own style. This understanding is key to a personalized and satisfying experience.
  5. Willingness to Provide Information: An accommodating makeup artist will be open to sharing details about their experience, products they use, and examples of their work. They should be transparent and forthcoming with any information that helps you make an informed decision.
  6. Flexibility and Problem-Solving: Gauge their willingness to adapt to different situations. How do they propose to handle potential issues like skin sensitivities, unexpected weather conditions, or timing constraints? Their approach to problem-solving can be very telling of their experience and adaptability.
  7. Consistency in Follow-Up: Pay attention to their follow-up after the initial conversation. Do they keep in touch, provide requested information, and remind you of scheduled appointments or trials? Consistent follow-up demonstrates a commitment to excellent service and organization.
  8. Feedback Handling: Discuss how they handle feedback or changes in requirements. A professional artist will be open to constructive criticism and willing to make adjustments to meet your needs.

The way a makeup artist communicates during your initial interactions sets the tone for the entire relationship. Excellent communication is a strong indicator of a successful collaboration where your needs are understood and met, ensuring a smooth and enjoyable experience for your special event.

7. Arrange a Trial Session

Trial sessions with your makeup artist are not just a luxury; they are a crucial step in ensuring that your vision for your special event is realized perfectly. Here’s why they’re so important and how to make the most out of them:

  1. Preview of the Artist’s Work: A trial is your first real glimpse into the artist’s skill and style as applied to your own face. It allows you to see firsthand how their work complements your features, skin tone, and personal style. This preview can provide reassurance and adjust expectations before the main event.
  2. Experiencing Their Technique: Makeup application is not just about the end result, but also about the comfort during the process. The trial lets you experience the artist’s technique – how they blend, how gentle or firm they are, how they handle sensitive areas of the face, and how they respond to your reactions.
  3. Discussing Skin Type and Concerns: This is the perfect time to discuss your skin type (oily, dry, combination) and any skin concerns (acne, sensitivity, allergies). An experienced makeup artist will adapt their products and techniques to suit your specific skin needs, ensuring both the longevity of the makeup and the health of your skin.
  4. Determining the Desired Look: Bring references or examples of makeup styles you like to the trial. This helps in communicating your expectations clearly. It’s also an opportunity to experiment with different looks if you’re undecided. The artist can offer suggestions and tweaks to find the look that best suits your features and event.
  5. Testing Product Compatibility: If you have sensitive skin or are prone to reactions, a trial is essential to test the products the artist uses. This reduces the risk of skin issues on the day of the event. If any product doesn’t suit you, there’s time to find alternatives.
  6. Building a Relationship with the Artist: Comfort with your makeup artist is key. The trial session allows you to build rapport, making it easier to communicate openly on the actual day. This relationship can also ease any nerves you might have.
  7. Time Management: Trials help in gauging how much time the makeup application will require. This is critical for planning the schedule of your event day, ensuring everything runs smoothly without any rush.
  8. Feedback and Adjustments: After the trial, you can provide feedback. If something doesn’t feel right, whether it's the color palette, the intensity of the makeup, or the overall style, this is the time to speak up. The artist can then make necessary adjustments for the final look.
  9. Assessing Durability of Makeup: You can see how the makeup holds up over several hours post-application. This test run is important to check the endurance of the makeup against factors like weather, lighting, and your skin’s natural response.
  10. Clarifying Logistics: Use this session to finalize any logistical details with your artist, such as time and location for the event day.

8. Inquire About Products and Hygiene Practices

When considering a makeup artist for your event, it's crucial to discuss the products they use, especially if you have sensitive skin or specific preferences. This conversation is key to ensuring not only the success of your look but also your skin's health and safety.

  1. Product Brands and Ingredients: Inquire about the brands and types of products the makeup artist typically uses. If you have skin sensitivities or allergies, it's important to know if they use hypoallergenic or non-comedogenic products. Understanding the ingredients is crucial to avoid any adverse reactions. If you prefer cruelty-free or vegan makeup, this is the time to discuss those preferences.
  2. Product Adaptation to Skin Type: Every skin type reacts differently to various products. Ask if the makeup artist tailors their product choices to different skin types. For instance, they should use oil-free products for oily skin or hydrating formulas for dry skin. This customization is essential for both the longevity and appearance of the makeup.
  3. Hygiene Practices: Good hygiene practices are non-negotiable in the makeup industry. Ensure the makeup artist uses a clean set of brushes for each client. Brushes and tools should be sanitized between uses to prevent the spread of bacteria. Single-use applicators for products like mascara and lip gloss are a must to avoid cross-contamination.
  4. Product Expiry and Quality: Makeup products have a shelf life. Using expired products can lead to skin irritations or infections. Ask the artist how they ensure their products are within their usable life and about their process for checking and replacing outdated items.
  5. Sanitizers and Cleaning Agents: Discuss what type of sanitizers and cleaning agents they use. For brushes and tools that come in direct contact with the skin, the cleaning process should be thorough yet gentle enough to not cause skin irritation.
  6. Handling of Skin Conditions: If you have any existing skin conditions (like acne, rosacea, eczema), ask how they handle such scenarios. A professional makeup artist should be able to adapt their techniques and product choices to accommodate different skin conditions without exacerbating them.
  7. Trial Session: Consider scheduling a trial session, particularly if you have sensitive skin. This allows you to see how your skin reacts to the products and the artist’s technique. It’s also an opportunity for the makeup artist to understand your skin better and make any necessary adjustments for the main event.

By discussing these aspects, you ensure that your makeup artist not only creates a look that enhances your beauty but also respects and cares for your skin's health and safety. This due diligence is especially important for occasions where makeup will be worn for extended periods, as it minimizes the risk of skin discomfort or reactions.

9. Understand the Cost

Clarifying all pricing details with your makeup artist is a crucial aspect of the planning process. Understanding the full cost structure upfront not only helps in managing your budget effectively but also avoids any unexpected expenses later. Here's how you can approach this:

  1. Fee: Start by asking about the fee for the makeup artist’s services. This covers the cost of the makeup application and the artist's expertise for the event. Ensure you understand what is included in this fee.
  2. Travel Expenses: If your makeup artist is traveling to your location, inquire about travel expenses. These can include gas mileage, flight tickets, hotel stays, and per diems. Some artists have a set radius within which they travel for free, and beyond that, they charge a travel fee.
  3. Touch-Ups: Ask about the fee for touch-ups throughout your event. For events like weddings, you might want your makeup refreshed between the ceremony and the reception. If this service is not included, find out the cost for having your artist stay on-site for touch-ups.
  4. Trial Sessions: Often, a trial makeup session is separate from the main event’s makeup service. Confirm if the cost of the trial is included in the overall fee or if it's charged separately. It's important to know this as trials are key in deciding your final look.
  5. Additional Services: If you require additional services, such as skincare preparation, lash application, or airbrush makeup, these may come at an extra cost (though not with us!). Be sure to discuss these details and how they impact the overall pricing.
  6. Special Requests: Inquire about charges for any special requests you might have, like tattoo cover or using a specific brand of makeup or a particular makeup style that requires more time or unique products.
  7. Cancellation and Rescheduling Fees: Understand the cancellation and rescheduling policy. Makeup artists often have a non-refundable deposit and may charge a fee if the event is canceled or rescheduled too close to the date.
  8. Payment Schedule: Clarify the payment schedule – how much is the deposit, when is it due, and when is the final payment expected? Knowing these dates is crucial for budgeting.
  9. Receipts and Contracts: Lastly, ensure you get a detailed contract or written agreement that outlines all these costs and terms. This documentation is essential for both parties and helps prevent misunderstandings later on.

By thoroughly discussing and clarifying these pricing aspects, you can avoid surprises and ensure a smooth, professional interaction with your makeup artist, allowing you to focus on enjoying your event.

10. Finalize Details with a Contract

After selecting your makeup artist, it's crucial to formalize the agreement by getting all the pertinent details in writing. This step is essential for clarity and to ensure both parties are on the same page regarding expectations and commitments.

  1. Service Specifics: This part of the agreement should clearly outline the specific services you expect. For instance, if you are hiring a makeup artist for your wedding, specify if this includes a trial session, makeup on the wedding day, touch-ups during the event, or makeup for other parties such as bridesmaids.
  2. Dates and Times: Specify the exact dates and times when the services are required. This should include the time the makeup artist is expected to arrive and the time you need to be ready. If there are multiple events or sessions (like a trial and the main event), each should be listed with its corresponding date and time.
  3. Locations: Clearly state the locations where the services will be provided. Makeup artists often travel to clients' chosen venues, so be sure to include addresses and any necessary directions or access information.
  4. Costs and Payment Terms: Detail the total cost of the services, including any deposits required, the balance due, and the payment schedule. It’s important to clarify what is included in the price, such as travel expenses or additional costs for extra services.
  5. Cancellation Policy: This is crucial. The agreement should state the terms regarding cancellations, including deadlines for cancelling without incurring a fee, and any fees applicable if the cancellation occurs after the deadline.
  6. Plan B for Emergencies: Sometimes unexpected events occur. Your agreement should outline a backup plan in case the makeup artist is unable to fulfill their commitment due to an emergency.
  7. Special Requests and Additional Services: If you have any special requests (like using certain products due to skin sensitivities) or if additional services (like a makeup assistant for larger parties) are agreed upon, these should also be documented.
  8. Signatures: Finally, ensure both parties sign the agreement. This formalizes the contract and signifies that both you and the makeup artist acknowledge and agree to the terms laid out.

Having a detailed written agreement protects both you and the makeup artist. It reduces the risk of misunderstandings, ensures a clear understanding of the services to be provided, and contributes to a smoother, more enjoyable experience for your special event.

Selecting the right makeup artist is a blend of thorough research, effective communication, and understanding your own style and needs. Incorporate these steps into your search to find a professional who not only enhances your beauty but also enriches your overall experience. The right artist will not only make you look stunning but will also contribute positively to the success and enjoyment of your event.

Our latest

Blog posts

Columbus Facials
May 22, 2024

6 Essential Skincare Tips I Wish I Knew as a Teenager

Discover the top skincare tips I wish I knew as a teenager. Learn how to maintain a healthy skin barrier, avoid common mistakes, and achieve glowing skin.
Wedding Makeup Artist
May 8, 2024

The Importance of Checking an Artist's Portfolio: Aligning Expectations with Their Style

Discover the crucial step in selecting the perfect makeup artist for your event. Learn how reviewing their portfolio helps align your style expectations.